Dear Trader Joe’s…

Aside: I’m wondering about the placement of the apostrophe in “Joe’s”. It doesn’t really make sense. Trader Joe’s WHAT? 

I’m feeling all ranty and everything.

Trader Joe’s has been my main food shopping store for as long as I can remember — way before it was the cool place.

Back in the seventies, there weren’t a whole lotta grocery stores that catered to vegetarians. Not every corner boasted a Whole Foods or a Sprouts.

You guys have had a lot of my money over the years.

But I’m really ticked off at you guys right now — and not just for the questionable punctuation.

I’m troubled by the way your “Corn-Rye Bread” is defined on receipts.

It’s referred to as “Corn Rye Jewish Style Bread”.cornryereceipt

Nowhere on the packaging do you read the word “Jewish”. cornryefront

The packaging does refer to its Kosher and Pareve status.cornryeback

That you choose to describe an item by its perceived cultural reference is offensive to me, and quite possibly indirect, oblique subliminal anti-Semitism.

Singling out shoppers who buy this bread as “Jewish” is subtle, insidious, disingenuous, sneakily surreptitious, and as conspicuous as a yellow star.

Where’s the Christian bread or the Buddhist bread or Muslim bread?

It’s not appropriate to characterize a bread as “Jewish” or “Jewish-style”.

I wrote to you last week about my concerns, and have yet to receive a response.

I am again requesting that you (company-wide) immediately delete and discontinue the use of the term “Jewish” from your stock description of this Corn-Rye Bread.

A more accurate description would be “Kosher” and/or “Pareve”.

But not Jewish.

Being Jewish means that you are part of the Jewish people, whether because you were born into a Jewish home and culturally identify as Jewish or because you practice the Jewish religion (or both).

Bread cannot be Jewish-style unless you also describe other products as Hindu-style or Christian-style or Mexican-style or Asian-style.

I’ll give you the benefit of the doubt —  maybe you operated until the umbrella-ella-ella of ignorance — but now that you know, in good faith, I expect this to be acted upon immediately.

Again, remove “Jewish-style” from your description of Corn-Rye Bread.

Thank you,
Princess Rosebud
or should I say, Jewish-style Princess Rosebud

From TJ website: Trader Joe’s is an American privately held chain of specialty grocery stores headquartered in Monrovia, California, in Greater Los Angeles. As of 16 May 2014, Trader Joe’s had a total of 418 stores.

From Fortune: the chain is owned by Germany’s ultra-private Albrecht family, the people behind the Aldi Nord supermarket empire. A different branch of the family controls Aldi Süd, parent of the U.S. Aldi grocery chain.


14 thoughts on “Dear Trader Joe’s…

  1. You are talking in this post about “possibly indirect, oblique subliminal.anti-Semitism.” Does it offend you direct anti-Semitism recently exhibited by some American elected officials and their aids?

    Liked by 1 person

  2. Nice rant. And good job calling this out, rather than just letting it slide like so many others might have. I hope they respond to you. They have the best customer service of any store we in the kingdom still frequent, and we’ve been trying to give them more of our business because of that. I would hope that their in-store service would be indicative of their corporate customer service…
    I’m hopeful that it was just an oversight, as NAPR suggested, based on previous branding/packaging of the bread that was never updated in their system.

    Liked by 1 person

  3. Good job with this! And do you know how long the bread has been around for? Because I am going to write to the company as well if it’s been 13 years and there’s been no Bar Mitzvah. (Sorry! Tried to resist). Seriously, I i’m glad that you took the time to do this and that TJ had enough integrity to respond and comply.

    Liked by 1 person

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