Normcore is just another word for uh, #normcore…

Do you know what it means?


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About a year ago, my son and DIL pointed to an older gentleman’s white athletic shoes, started giggling and said “normcore” at the same time.

An inside joke?

I asked, “what does that mean?”

They explained it’s like dad jeans, socks with sandals, those ubiquitous white shoes every single older white male sports (and upon observation, they were CORRECT as usual in their elitist snarky way.)

The New York Times said:

Normcore (noun) 1. A fashion movement, c. 2014, in which scruffy young urbanites swear off the tired street-style clichés of the last decade — skinny jeans, wallet chains, flannel shirts — in favor of a less-ironic (but still pretty ironic) embrace of bland, suburban anti-fashion attire. (See Jeans, mom. Sneakers, white.)

2. A sociocultural concept, c. 2013, having nothing to do with fashion, that concerns hipster types learning to get over themselves, sometimes even enough to enjoy mainstream pleasures like football along with the rest of the crowd.

3. An Internet meme that turned into a massive in-joke that the news media keeps falling for. 

…the word “normcore” spread like a brush fire across the fashionable corners of the Internet, giving name to a supposed style trend where dressing like a tourist — non-ironic sweatshirts, white sneakers and Jerry Seinfeld-like dad jeans — is the ultimate fashion statement.

While fashion trends shift constantly, Normcore – a style made of unisex, ageless and time-tested pieces – is here to stay. Now, Normcore has evolved into a lifestyle…from the shows we watch, to the food we eat, and even to the electronics and products we use.

Celebrity Stylist Brad Goreski, who works with Sarah Hyland, Lea Michele and Rashida Jones among others, is obsessed with the trend. To share his obsession, Brad created a list of the hottest and most functional pieces to incorporate into one’s wardrobe and beyond that will last a lifetime.


What could be more NORMal than Lubriderm?

Lubriderm Daily Moisture Lotion for Normal to Dry Skin has always been a go-to staple in our house. SoCal is mostly desert, especially NOW with this long-term drought, and we all suffer from very thirsty skin! AND you can get it fragrance-free which is great for people like me who can be allergic to so many odors!

I’m never disappointed with Lubriderm’s success rate in maintaining ME — perfectly Princess-y soft, smooth, and moisturized.

(Disclaimer: I was sent a sample of Lubriderm for product review. I was not compensated and opinions are my own.)


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