Lilly Pulitzer at Target: Bringing The Hamptons To The Common Folk

LillyPulitzerforTarger

I confess to showing up bright and early at Tar-zhay for some of the other designer brand marriages like Missoni (not to be confused with Target’s own brand, Mossimo) and TTTT I was less than overjoyed.

I picked up a “Missoni” scarf, but it was a bittersweet moment. While the tag proudly proclaims it to be MISSONI, in really tiny letters you read “for Target”.

missoni for target tag

It’s a feel good/feel bad moment to be considered “less than”, like a second-class citizen, not quite good enough to play with the big kids.

And it’s scratchy. Several negatives.

Do you think it dilutes the brand?

I do.

Isn’t the whole point of “designer” to be elitist and aspirational?

(Don’t worry, I’m being a bit tongue-in-cheek here. Or am I?)

If everyone has semi-equal access, how special can it possibly be?

I own a pretty (real) Missoni top; one of my treasures from a local consignment shop before they changed management and no longer carry any designer brands. The fit is awesome, the fabric is textural, and it’s well constructed –a  high quality item.

Check out the angle of this selfie; it makes me look thinner and narrower. WINNING!

missoni

Not that I don’t love Target in all of its unique brand of Target-y-ness.

Wandering through each and every aisle is a wonderful way to kill a few hours while the tugboat man’s away.

From bleach to bathing suits, Target definitely fulfills the term “one-stop-shopping.”

But there’s something a little off-putting about creating a sub-line for the masses.

For example, I was excited to see what Jason Wu would offer, and was disappointed.

Some of the clothing was poorly sewn and poorly designed with cheap fabrics and I didn’t get a thing.

It was the same with the Neiman Marcus collaboration. Nada.

I don’t mean to sound snobbish; for the most part they were a big let down.

Now there’s Lilly Pulitzer.

Here in SoCal, we may have beaches, sunshine, and palm trees, but we’re a different breed than Miami and the Hamptons.

However, I kind of love the colorful LP designs.

There’s always a place in one’s wardrobe for pink and green and yellow and white eyelet…

I’ve visited the LP store at Fashion Valley in San Diego and it’s not outrageously expensive; it’ll be interesting to observe the price points at Target.

So I’ll be there bright and early on Sunday morning, but when I see the tags say Lilly Pulitzer for Target, I’ll be a little less than happy.

What’s next for Target? A partnership with Chanel? Tags that say Chanel for Target?

OHGODNO.

Coco would turn over in her grave.

LillyPulitzer quote

Advertisements