What do videos, Fergie, Chrissy Teigen, Kim Kardashian, and nursing moms have in common? Image. Message. Intention. Neon.

Huh? What did I say? Have I gone completely BONKERS? The jury is still out on THAT, but hopefully, it’ll all make sense very soon. 

If you use videos in your blogs as much as I love to do, you’ll definitely want to read this post! 

It’s TOTALLY cutting edge…and totally COOL.

And FREE. Yup, FREE!! Read on…

Marshall McLuhan had a lot more to say than his ubiquitous “The medium is the message.” 
How about…
“We shape our tools and thereafter our tools shape us.”
“The new electronic interdependence recreates the world in the image of a global village.”

“Advertising is the greatest art form of the 20th century.”

And this is one of my faves: “Diaper backward spells repaid”. (Think about it.)

Which leads me into this message of MY medium.

I’ve shared a bit about my son we all refer to as Angel Boy, esteemed professor in the Pacific Northwest with a Ph.D. from Yale, and I’ve shared a few stories about Angel Boy 2.0, my one and only amazing and brilliant grandson — but I’ve not talked much about my DIL, other than to tell you that she’s also brilliant and even more spectacular is the fact that she successfully gestated the world’s most beautiful manchild (lol).
After doing something like that, there’s not really anything else she’d need to do to become my favorite daughter-in-law in the whole world, but there’s more to tell
 
I am so VERY proud of her!  
More than 1.8 billion pictures are uploaded to the Internet every day—and she knows exactly which ones you’ll choose to look at.

With a Ph.D. in Neuroscience from Brown University, my DIL is co-founder of Neon–a company that uses human neuroscience and machine learning to automatically select images for some of the world’s largest publishers and platforms.

Neon is supported by leading Silicon Valley venture capitalists, the National Science Foundation, and has been recognized by the World Economic Forum, The White House, Fast Company and others.

Get to know a bit more about Sophie HERE where she was chosen one of Fast Company’s most creative people of 2015.

DIL has been working hard juggling start up life, delivering a beautiful baby, AND A BEAUTIFUL APP.

Here’s the cool part for us bloggers and anyone who loves videos– the app is user-friendly for those of us who are less than brainy techies–YAY!!

Neon Pro is FREE and available at https://app.neon-lab.com.

I know you’ll do me a HUGE favor and re-post and share and post on your walls and tweet all about this amazing FREE app

Since the title of this post should contain content that makes SENSE, here’s my breastfeeding connection. Thirty-five years ago, I did it night and day with my Angel Boy. Now DIL feeds precious AB 2.0 the same way. Mothers have been feeding their babies this way FOREVER. Animals do it; whales and dolphins, too. It’s beautiful and natural. Although I was a stay-at-home-mom,  I am in awe of working moms who manage to do it all like my DIL, Fergie, Chrissy Teigen, and even Kim Kardashian.
Have you seen Fergie’s new video?
I processed Fergie’s M.I.L.F.$ video (with her celebrity momfriends) through the Neon app. MILF, anyone?

Here’s another video I processed of the paddleboarder in Half Moon Bay who had an encounter with a whale.
http://neon.li/2aleepl

Now YOU try it! Neon Pro is FREE and available at https://app.neon-lab.com.

 


BREAKING NEWS…San Francisco – July 28, 2016 – Neon Labs (https://neon-lab.com/), the video and image performance company, today announced the availability of Neon Pro, a free web app that makes the company’s deep learning technology, and NeonScoreTM, available to individual content creators. Previously, the technology—which identifies and serves high performing video thumbnails and images—was only available to global image, video, eCommerce and content platforms operating at massive scale, through Neon EnterpriseTM.

Founded on a decade of neurocognitive research at Brown University, Carnegie Mellon University, and Harvard Medical School, Neon technology combines the science of human perception, deep learning, and the world’s largest and most comprehensive dataset of emotional responses to images. Using deep neural nets trained on human visual perception data, rather than just clickstream data, Neon predicts how people will emotionally respond to an image, and how effective the image will be in driving engagement.

Neon’s predictive image technology helps businesses drive significantly higher clicks, likes and shares for videos and images, resulting in increased revenue. The company guarantees that Neon Enterprise customers will increase their overall engagement rate. Depending on the content and context, increases in engagement of 30% and higher are common.

Neon Pro, a free and slimmed-down version of the company’s enterprise offering, now available as a web app, allows individuals and content producers to get NeonScores for their videos and images. Neon Pro identifies the thumbnails and images that are guaranteed to increase engagement over human-selected images and thumbnails.

Neon Pro is free and available at https://app.neon-lab.com.

How NeonScore Works:
The NeonScore is a number from 0 to 99, common to Neon Pro and Neon Enterprise, that measures the predicted emotional impact of an image for a given audience, device or platform. The higher the number, the higher the predicted engagement. NeonScore uses the company’s patent pending methods to analyze every image or video frame for over 1,000 unique and interrelated “valence” features that drive human interest, such as eye gaze, instability, brightness, and incompleteness.

“Unlike the traditional deep neural networks that are trained to identify objects in a scene, Neon uses deep learning in a creative way to predict the emotional response to images at massive scale. This novel approach has helped us identify the features of an image that drive engagement, allowing us to predict the images that will go viral, even before they are published” said Sophie Lebrecht, Neon Chief Science Officer.

#NeonScore #NeonPro #WomeninTech #DeepLearning #AI
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