There’s so much RIGHT with this.
…from a marketing standpoint.
…from a branding standpoint.
…a marriage of two MAJOR brands.
…aspirational and inspirational, quenching my thirst on a couple of levels.
Follow along with the way my brain works, OK?
Do you know Lizzi at Considerings?
She very kindly (after I twisted her arm) shared her amazing recipe for Lebkuchen — a traditional German cookie — that I plan to bake in honor of the homecoming of my esteemed (German) Professor Angel Boy, also known as the boy/man who can eat more food than anyone I’ve ever known — a Guinness World Record contender – which makes baking and cooking for him a total and complete joy.
The frosting calls for Amaretto, something we don’t normally keep stocked in the Enchanted Seashells liquor cabinet.
After a massive shopping excursion at Trader Joe’s, I walked down the sidewalk (in the same shopping center) to BevMo.
I picked up a small bottle of Amaretto (along with a few other items, as long as I was there, ya know.)
In the center of the main aisle, my eye were drawn to a bright blue box — one of those promotional boxes of booze they feature around the holidays usually boasting a value added option like glasses or a shaker.
Wait, hold on a minnie.
This was DeSaronno Amaretto, but a larger bottle than the one I had in hand, and it was packaged with two pretty glasses.
OK, I didn’t really need more glasses that I’d just end up breaking, BUT I do like a bonus.
Chanel notwithstanding, I am a thrifty gal.
Upon closer inspection, the final affirmation of purchasing perfection was my realization (in slo mo) that the amaretto bottle itself was DRESSED IN VERSACE.
DRESSED IN GIANNI VERSACE.
Picture me doing a double take.
Yes! Yes! Yes! A DESIGNER CLOTHED BOTTLE OF BOOZE!
(And only a few dollars more than the naked/undressed/unadorned bottle and THAT satiated my price point.)
Oh HELL YES, I said to myself as I grabbed it off the shelf.
SEASHELLS AND CHERUBS.
I’m all verklempt, fanning myself with my shopping list.
Come to MOMMA.
A perfect marriage, a perfect union of form and function.
A truly brilliant marketing design.
Water bottle and iron on patch.
I haven’t been THIS excited since my son sent me a water bottle from Yale that featured Hello Kitty.
At the time, I thought THAT was the pinnacle of marketing heaven.
Backstory: Versace and I have a sad history.
When tugboat man and I were newly married, his father and stepmother gave me a Christmas present in a beautiful brilliantly white Versace bag with the iconic lion. Read all about my disappointment HERE @
Lesson #1. Never do this to your daughter-in-law. Ever.
The only Versace I own is that white bag.
Up until now, that is.
Now I have a stylishly dressed up bottle of booze.
Life is good, y’all!
P.S. I have the world’s worst in laws — world’s WORST. The Versace bag incident was the tip of the iceberg. It’s been downhill ever since. I have NO IDEA how my tugboat man turned into such a wonderful, loving, caring human with ‘rents like that. Truth.