I’ll take the liberty of calling you by your first name, ‘cos I learned that you and I have something in common; we both matriculated from San Diego State University, although I’m sure you’re decades younger than me — in spite of that, your footsteps followed mine as we trod the hallowed halls of that light and fluffy party school.
You went on to achieve greatness at Yahoo and Microsoft before becoming Go Daddy CEO, and I dabbled a bit in film and teaching and marketing until I became a stay-at-home-mom and devoted my life to nurturing my Angel Boy. (But enough about me and my failed dreams of stardom and celebrity. Sigh.)
Many years ago, I was a Go Daddy customer. However, I switched to another company when your previous CEO, Bob Parsons, exhibited an incredibly crazed level of arrogance and selfishness by hunting and killing an elephant — an ELEPHANT! — that created a social media firestorm and backlash.
That action alone would be a HUGE factor in not choosing Go Daddy. How could I support a business that kills animals? No way. (http://gawker.com/5870851/has-godaddys-elephant-killing-ceo-finally-gone-too-far)
And here you go, new CEO Blake Irving, by approving and paying for a Super Bowl advertisement that was characterized as being heartless by Melanie Kahn, senior director of the Stop Puppy Mills Campaign for The Humane Society of the United States, who issued a statement, saying the story line highlights the heartlessness of many irresponsible individuals who sell puppies and other pets online.
“But the reality is often even more dismal. Those who sell puppies online frequently pose as small family breeders, when in fact many are operating filthy, overcrowded puppy mills where the breeding dogs live in small cages for years on end, solely to pump out puppies for the pet trade,” she said.
From one SDSU alumni to another, let me just give you a bit of advice.
Do your research. Instead of all the negative attention you’ve garnered for that horrible ad about the adorable puppy, who might have been sold into a dog-fighting ring (as so many of them are) or bred in a puppy factory, you could have used all your considerable assets to shine a light into the horrible and abusive life of a puppy mill female.
Here’s what you had to say:
“This morning we previewed GoDaddy’s Super Bowl spot on a popular talk show, and shortly after a controversy started to swirl about Buddy, our puppy, being sold online. The responses were emotional and direct. Many people urged us not to run the ad.
Finally, rest assured, Buddy came to us from a reputable and loving breeder in California. He’s now part of the GoDaddy family as our Chief Companion Officer and he lives permanently with one of our longtime employees.” (https://garage.godaddy.com/godaddy/message-received-loud-clear/)
While I’m happy this decision was made, I’m also disappointed that your advertising team conjured this up in the first place. Are you so out of touch with the real world that you haven’t seen or heard the outcry against puppy mills? I’ll try to give you the benefit of the doubt and educate you here with information about National Mill Dog Rescue.
More and more cities and states are doing what’s right and humane by outlawing dogs (and other pets) that are bred in this fashion. We have an overabundance of dogs and puppies that have been abandoned in shelters and rescue homes — these animals need our love and support and publicity.
How about you do it all over again and create a Super Bowl spot that draws attention to their plight?
Here’s a wonderful opportunity to really set things right.
IF you want to position Go Daddy on the right path and become a hero, THIS is the perfect time.
P.S. Message me — I’d love to help you accomplish this worthwhile goal.