Aside: I’m wondering about the placement of the apostrophe in “Joe’s”. It doesn’t really make sense. Trader Joe’s WHAT?
I’m feeling all ranty and everything.
Trader Joe’s has been my main food shopping store for as long as I can remember — way before it was the cool place.
Back in the seventies, there weren’t a whole lotta grocery stores that catered to vegetarians. Not every corner boasted a Whole Foods or a Sprouts.
You guys have had a lot of my money over the years.
But I’m really ticked off at you guys right now — and not just for the questionable punctuation.
I’m troubled by the way your “Corn-Rye Bread” is defined on receipts.
It’s referred to as “Corn Rye Jewish Style Bread”.
Nowhere on the packaging do you read the word “Jewish”.
The packaging does refer to its Kosher and Pareve status.
That you choose to describe an item by its perceived cultural reference is offensive to me, and quite possibly indirect, oblique subliminal anti-Semitism.
Singling out shoppers who buy this bread as “Jewish” is subtle, insidious, disingenuous, sneakily surreptitious, and as conspicuous as a yellow star.
Where’s the Christian bread or the Buddhist bread or Muslim bread?
It’s not appropriate to characterize a bread as “Jewish” or “Jewish-style”.
I wrote to you last week about my concerns, and have yet to receive a response.
I am again requesting that you (company-wide) immediately delete and discontinue the use of the term “Jewish” from your stock description of this Corn-Rye Bread.
A more accurate description would be “Kosher” and/or “Pareve”.
But not Jewish.
Being Jewish means that you are part of the Jewish people, whether because you were born into a Jewish home and culturally identify as Jewish or because you practice the Jewish religion (or both).
Bread cannot be Jewish-style unless you also describe other products as Hindu-style or Christian-style or Mexican-style or Asian-style.
I’ll give you the benefit of the doubt — maybe you operated until the umbrella-ella-ella of ignorance — but now that you know, in good faith, I expect this to be acted upon immediately.
Again, remove “Jewish-style” from your description of Corn-Rye Bread.
or should I say, Jewish-style Princess Rosebud
From TJ website: Trader Joe’s is an American privately held chain of specialty grocery stores headquartered in Monrovia, California, in Greater Los Angeles. As of 16 May 2014, Trader Joe’s had a total of 418 stores.
From Fortune: the chain is owned by Germany’s ultra-private Albrecht family, the people behind the Aldi Nord supermarket empire. A different branch of the family controls Aldi Süd, parent of the U.S. Aldi grocery chain.