There’s so much RIGHT with this.
…from a marketing standpoint.
…from a branding standpoint.
…a marriage of two MAJOR brands.
…aspirational and inspirational, quenching my thirst on a couple of levels.
Follow along with the way my brain works, OK?
Do you know Lizzi at Considerings?
She very kindly (after I twisted her arm) shared her amazing recipe for Lebkuchen — a traditional German cookie — that I plan to bake in honor of the homecoming of my esteemed (German) Professor Angel Boy, also known as the boy/man who can eat more food than anyone I’ve ever known — a Guinness World Record contender – which makes baking and cooking for him a total and complete joy.
The frosting calls for Amaretto, something we don’t normally keep stocked in the Enchanted Seashells liquor cabinet.
After a massive shopping excursion at Trader Joe’s, I walked down the sidewalk (in the same shopping center) to BevMo.
I picked up a small bottle of Amaretto (along with a few other items, as long as I was there, ya know.)
In the center of the main aisle, my eye were drawn to a bright blue box — one of those promotional boxes of booze they feature around the holidays usually boasting a value added option like glasses or a shaker.
Wait, hold on a minnie.
This was DeSaronno Amaretto, but a larger bottle than the one I had in hand, and it was packaged with two pretty glasses.
OK, I didn’t really need more glasses that I’d just end up breaking, BUT I do like a bonus.
Chanel notwithstanding, I am a thrifty gal.
Upon closer inspection, the final affirmation of purchasing perfection was my realization (in slo mo) that the amaretto bottle itself was DRESSED IN VERSACE.
Picture me doing a double take.
Yes! Yes! Yes! A DESIGNER CLOTHED BOTTLE OF BOOZE!
(And only a few dollars more than the naked/undressed/unadorned bottle and THAT satiated my price point.)
Oh HELL YES, I said to myself as I grabbed it off the shelf.
I’m all verklempt, fanning myself with my shopping list.
Come to MOMMA.
A truly brilliant marketing design.
I haven’t been THIS excited since my son sent me a water bottle from Yale that featured Hello Kitty.
At the time, I thought THAT was the pinnacle of marketing heaven.
Backstory: Versace and I have a sad history.
When tugboat man and I were newly married, his father and stepmother gave me a Christmas present in a beautiful brilliantly white Versace bag with the iconic lion. Read all about my disappointment HERE @
Lesson #1. Never do this to your daughter-in-law. Ever.
The only Versace I own is that white bag.
Up until now, that is.
Now I have a stylishly dressed up bottle of booze.
Life is good, y’all!
P.S. I have the world’s worst in laws — world’s WORST. The Versace bag incident was the tip of the iceberg. It’s been downhill ever since. I have NO IDEA how my tugboat man turned into such a wonderful, loving, caring human with ‘rents like that. Truth.