After writing about the dark night of the soul, I thought it’d be a good time to raise our collective spirits with a bright white uplifting #retailtherapy experience–you could say I underwent a Jungian shadow moment.
Carl Jung stated the shadow to be the unknown dark side of the personality. According to Jung, the shadow, in being instinctive and irrational, is prone to psychological projection, in which a perceived personal inferiority is recognized as a perceived moral deficiency in someone else.(Wikipedia)
So I guess I’m now healthy and balanced and that’s our ultimate goal, right?
Since I decided that I NEEDED (need as opposed to WANT) a new pair of sunglasses, I performed my usual high level due diligence research. My options were to drive to South Coast Plaza in Newport Beach OR take my chances with whatever styles were available at Nordstrom or Bloomingdales. All of those locations are not in my little town and with holiday traffic, I knew it’d be hellish parking.
Apparently there’s a new game in town. How did I never know about this? How? It’s inconceivable that a biz could open HERE that specializes in high end designer goods and it slipped in under my radar? I can speculate that I’ve been a bit preoccupied with certain personal issues and while that might well be true –but if I had only known, perhaps it would have softened the extent of my pain.
Enough ruminating. It’s here, and to coin a phrase from one of my fave Seinfeld episodes, it’s “spectacular.”
This is a tease; I won’t actually give specifics yet. But this should make you salivate.
You know how sometimes a company gets it right from the very first moment? Like they’ve done their homework with fonts and graphics and design and PR and marketing and customer relations?
That’s this place.
The website drew me in and I was hooked.
But I really wasn’t prepared for the ENTIRE EXPERIENCE.
It’s at the end of a cul de sac in the business area of our city, not a regular retail location.
There’s a security gate and an actual guard who checks you in.
VIP parking stalls.
And then I walked in. OH EM GEE.
Bright white walls, bright lighting. All dressed up for Christmas.
And the PINK LEGO HANDBAG. See? I wasn’t kidding around. It’s GIGANTIC. Like almost as big as me and I’m FIVE FEET TALL.
And look at the holiday decor. AWESOME. Well done.
When I arrived, I was greeted by two lovely smiling ladies and offered a bottle of water, and I’m not talking the low end generic stuff. I’m talking about Fuji Water. FANCY water.
Since I was looking for sunglasses, specifically CHANEL, I was given a tablet connected to their online website and catalogue and told to choose up to 10 items to see at one time. Those choices would be brought down to me from the warehouse area. When my sunglasses arrived, I was directed to a seating area to try them on and decide if I wanted to make a purchase.
It was so easy. I pretty much already knew which style I wanted and when I tried them on, it was as perfect as I had anticipated.
A quick bit of plastic exchanged hands for a minute and then my purchase was presented in a lovely bag with lots of little marketing materials.
A wonderful retail therapy day!
Here’s me with zero makeup but a huge happy smile cos I LOVE my purchase.
Nice shades, huh?